Region IV Public Health Training Center

Using Strategic Messaging and Framing to Motivate Others to Support Public Health

This is an all levels course offering CPH — Free
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Time to Start

3-5 minutes


1.00 hour


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This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map.

This is the third of three courses on Public Health Reaching Across Sectors (PHRASES).

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

Reviewers say, "The training was well designed and developed. The content is relatable and uncomplicated. The stories and metaphors used help learner grasp the content."

And, "Download and review the full PHRASES guide, especially if you are unfamiliar with this initiative. The summaries within the training are good, but it's helpful to know more about PHRASES before completing the interactive training activities and quizzes."

What You'll Learn

  • Explain the relationships between framing recommendations and strategic messaging in the PHRASES toolkit.

  • Draft a one-minute message by outlining a narrative structure and using a frame element to communicate a public health idea to a non-expert.  

  • Explain the steps required to craft a strategic story, including asking questions to understand your story’s purpose and audience and the four components of a public health story map. 

  • Describe three common storytelling challenges that public health experts may face.

  • Create a compelling story about a public health concept using the public health story map and guidance on tackling common storytelling challenges.

Competency Terms

Community Partnership Development
Communication Skills
Written & Oral Communication
Community Input
Information Dissemination
Community Dimensions of Practice Skills
Relationship Building
Partner Collaboration
Advocacy for Public Health

Related Occupations

Behavioral Health Professional
Community Health Worker
Department/Bureau Director
Deputy Director
Grant & Contracts Specialist
Health Educator
Health Officer
Other - Schools
Other Management & Leadership
Program Director
Public health - multiple occupations will benefit
Student - Professional & Scientific

Related Job Tasks

Inform, educate, and empower people about health concerns
Mobilize community partnerships and action to identify and solve health problems
Develop community partnerships
Serve on committees, boards, or task forces
Ensure competent public and personal health care workforce
Develop information and training materials