Using Strategic Messaging and Framing to Motivate Others to Support Public Health
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This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map.
This is the third of three courses on Public Health Reaching Across Sectors (PHRASES).
This learning opportunity topic is aligned with one or more of the strategic skills.
This learning opportunity addresses training topics identified in PHWINS 2017.
Reviewers say, "The training was well designed and developed. The content is relatable and uncomplicated. The stories and metaphors used help learner grasp the content."
And, "Download and review the full PHRASES guide, especially if you are unfamiliar with this initiative. The summaries within the training are good, but it's helpful to know more about PHRASES before completing the interactive training activities and quizzes."
What You'll Learn
Explain the relationships between framing recommendations and strategic messaging in the PHRASES toolkit.
Draft a one-minute message by outlining a narrative structure and using a frame element to communicate a public health idea to a non-expert.
Explain the steps required to craft a strategic story, including asking questions to understand your story’s purpose and audience and the four components of a public health story map.
Describe three common storytelling challenges that public health experts may face.
Create a compelling story about a public health concept using the public health story map and guidance on tackling common storytelling challenges.