Region 2 Public Health Training Center

Strategic Skills Training Series: Introduction to Persuasive Communication

This is an introductory course offering CPH and CHES — Free
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Time to Start

3-5 minutes


1.00 hour


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The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn some strategy-based communication principles you can use across different settings and audiences.

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

What You'll Learn

  • Identify the key theories of persuasion
  • Identify instances where key theories of persuasion can be applied in a public health context
  • Conduct an audience analysis assessment for a persuasive presentation in a public health setting
  • Describe how to assess elements of key theories of persuasion to create a persuasive argument

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

Competency Terms

Analytical/Assessment Skills
Communication Skills
Cultural Competency Skills

Related Occupations

Department/Bureau Director
Other Management & Leadership
Public health - multiple occupations will benefit

Related Job Tasks

Communicate effectively to inform and educate people about health, factors that influence it, and how to improve it
Strengthen, support, and mobilize communities and partnerships to improve health