New England Public Health Training Center

Storytelling for Public Health

This course offers CPH and CHES — Free
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Time to Start

3-5 minutes


1.00 hour


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This course introduces storytelling as an effective communication tool in public health practice. After reviewing story structures, learners will review public health stories in multiple formats and outline their own story using a storyboard.

Do you have a great idea, data, or experience to share but can’t seem to reach your intended audience? Create a story to match your communication goal, audience, delivery options. In this course you will learn the elements of story and become familiar with two formats that you can use to frame your story. After reviewing real public health examples in a variety for formats, try outlining your own story using a storyboard. 

Reviewers say, "Great quality training, information easy to digest and very helpful when developing trainings." 

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

What You'll Learn

  • Briefly describe the history of storytelling
  • Explain why story is an effective means of communication
  • Define the subject, audience, goal, and delivery format options for a story
  • Define the elements of a story: hook, inciting incident, protagonist, antagonist, tension, climax and conclusion
  • Explain two story formats: Story Mountain and the Journey Curve
  • Describe how a storyboard is used to outline a story
  • List questions to ask yourself when creating your title
  • List ethical consideration of storytelling
  • Outline a story in storyboard format


Competency Terms

Communication Skills

Related Occupations

Public health - multiple occupations will benefit
Public Health Manager/Program Manager

Related Job Tasks

Communicate effectively to inform and educate people about health, factors that influence it, and how to improve it