New England Public Health Training Center

Storytelling for Public Health

This is an all levels course offering CHES and CPH — Free
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Time to Start

< 3 minutes


1.00 hour


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This course introduces storytelling as an effective communication tool in public health practice. After reviewing story structures, learners will review public health stories in multiple formats and outline their own story using a storyboard.

Do you have a great idea, data, or experience to share but can’t seem to reach your intended audience? Create a story to match your communication goal, audience, delivery options. In this course you will learn the elements of story and become familiar with two formats that you can use to frame your story. After reviewing real public health examples in a variety for formats, try outlining your own story using a storyboard.

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

Reviewers say, "Great quality training, information easy to digest and very helpful when developing trainings."

What You'll Learn

  • Briefly describe the history of storytelling
  • Explain why story is an effective means of communication
  • Define the subject, audience, goal, and delivery format options for a story
  • Define the elements of a story: hook, inciting incident, protagonist, antagonist, tension, climax and conclusion
  • Explain two story formats: Story Mountain and the Journey Curve
  • Describe how a storyboard is used to outline a story
  • List questions to ask yourself when creating your title
  • List ethical consideration of storytelling
  • Outline a story in storyboard format

Competency Terms

Communication Skills
Written & Oral Communication
Community Input
Information Dissemination

Related Occupations

Behavioral Health Professional
Department/Bureau Director
Deputy Director
Grant & Contracts Specialist
Health Educator
Health Officer
Other Management & Leadership
Other Professional
Program Director
Public health - multiple occupations will benefit
Public Health Informatics Specialist
Public Health Manager/Program Manager
Social Services Counselor
Social Worker
Student - Professional & Scientific

Related Job Tasks

Inform, educate, and empower people about health concerns