Emergency Risk Communication
CEU
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Overview
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If you work in public health, during a crisis or emergency, you will likely become a risk communicator, even if your job description does not include public information or media relations. Communication with the public and the media in an emergency presents unique challenges. People are highly emotional. They want to know what happened and who is responsible. Most importantly, people want to know what they can do to protect themselves and their loved ones. Yet the unexpected and chaotic nature of emergencies often makes it difficult to answer the public and the media’s demand for information and reassurance.
In this 2.5-hour text-based course, you’ll learn how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis. Learners can expect useful, actionable, and well delivered content with relevant case scenarios.
This resource-rich course is great for public information officers and communication specialists, health care professionals, public health professionals, and public health students.
This learning opportunity topic is aligned with one or more of the strategic skills.
What You'll Learn
- List some common reactions exhibited by the public during public health emergencies
- Identify some effective communication strategies that can be used during public health emergencies
- Communicate with the news media more effectively during public health emergencies
- Work with the community more effectively during periods of heightened emotion
- Participate in planning processes that can help your organization be better prepared for communicating during an emergency