Region 2 Public Health Training Center

Strategies to Advance Health Equity: How Health Departments Can Use Countermarketing to Address Tobacco, Alcohol and Unhealthy Food

This is an all levels course offering CHES and CPH — Free
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Time to Start

3-5 minutes


1.00 hour


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This learning session begins with a discussion of counter-marketing as a public health strategy for reducing the use of tobacco, alcohol, and unhealthy food. Next, learners will explore the elements of counter-marketing campaigns, and look at two health departments that have used them successfully. Finally, learners will apply these strategies to think through a hypothetical counter-marketing campaign, and plan how you might use them in your own work.

Learners will have access to activities to help create an action plan that can be printed and used in their own work. Audio and video media are pleasant, and examples used are applicable and poignant.  

This learning opportunity topic is aligned with one or more of the strategic skills.

This learning opportunity responds to training needs identified in PH WINS 2017.

What You'll Learn

  • Summarize evidence on the impact of tobacco counter-marketing on the initiation of smoking among young adults.
  • Explain why lessons from evidence-based tobacco counter marketing could be effective for counter-marketing alcohol and unhealthy food.
  • Identify and describe at least five elements of effective tobacco counter-marketing campaigns and explain their relevance to counter-marketing unhealthy food and alcohol.
  • Describe at least three roles that state and local health departments can play in counter-marketing tobacco, alcohol and unhealthy food (e.g., creating and/or funding public counter-marketing campaigns, funding community and youth groups to develop and launch campaigns, training on counter-marketing strategies, convening organizations involved in counter-marketing).
  • Describe two specific local or state initiatives designed to support counter-marketing of tobacco, alcohol or unhealthy food that have been used in other jurisdictions that could be applied in participant’s own setting.
  • Explain how LHDs can leverage “upstream” strategies, including partnering with social movements and community organizations and expanding democratic participation, to support the design and implementation of these initiatives.

Related Occupations

Health Educator
Public health - multiple occupations will benefit

Related Job Tasks

Inform, educate, and empower people about health concerns
Provide education to the public
Interact with local or regional media