Institute for Public Health Practice at the University of Iowa

Creating Persuasive Public Health Messaging

This is an all levels course offering CPH — Free
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Time to Start

< 3 minutes


1.00 hour


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This course is designed to help public health professionals at all experience levels, and across subject areas, create concise, compelling messaging for programs and projects. 

Reviewers say, "I enjoyed taking this course and found it to be very well designed."

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

What You'll Learn

  • Identify the four pillars of a strong brand
  • Explain how to formulate a clear, concise, compelling, and consistent elevator pitch
  • Explain how to build a strong brand message hierarchy
  • Discuss common mistakes to avoid when creating persuasive messaging
  • Apply the characteristics of effective messaging using realistic public health case studies

Competency Terms

Communication Skills
Literacy Assessment
Information Dissemination
Behavior Change

Related Occupations

Department/Bureau Director
Deputy Director
Grant & Contracts Specialist
Health Educator
Health Officer
Other Management & Leadership
Other Professional
Program Director
Public health - multiple occupations will benefit
Registered Nurse - Community Health Nurse
Social Services Counselor
Social Worker
Student - Professional & Scientific

Related Job Tasks

Communicate effectively to inform and educate people about health, factors that influence it, and how to improve it