Region IV Public Health Training Center

Using Message Framing Tools to Build and Sustain Cross-Sector Partnerships

This is an all levels course offering CPH — Free
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Time to Start

3-5 minutes


0.50 hours


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This course focuses on the 10 PHRASES (Public Health Reaching Across Sectors) framing recommendations and four framing tools. The four framing tools included in the PHRASES Toolkit are frame elements, sample emails, “When You Say They Think” charts, and reframed answers to tough questions.

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

Reviewers say, "Recommended for mid- to upper-level PH staff."

What You'll Learn

  • Differentiate situations in which they may use one or more framing recommendations based on partners' needs and values. 
  • Identify case situations in which they may use a certain framing tool to engage in conversation with other sectors. 
  • Select appropriate framing techniques and critique responses about communicating to other sectors. 
  • Draft ideas for messaging to engage in conversation with other sectors for real-life public health case situations using the framing tools.

Competency Terms

Partner Collaboration
Community Engagement

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Related Job Tasks

Inform, educate, and empower people about health concerns
Develop community partnerships