Region V Public Health Training Center

Using Message Framing Tools to Build and Sustain Cross-Sector Partnerships

This is an intermediate course offering CPH — Free
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Time to Start

3-5 minutes


0.50 hours


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This is a 30-minute self-paced online module. This is the second of three courses about Public Health Reaching Across Sectors (PHRASES).

This course focuses on the 10 PHRASES (Public Health Reaching Across Sectors) framing recommendations and four framing tools. The four framing tools included in the PHRASES Toolkit are frame elements, sample emails, “When You Say They Think” charts, and reframed answers to tough questions.

The entire training is expected to take 30 minutes to complete. There are no prerequisites. After finishing all modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

Reviewers say, "Recommended for mid- to upper-level public health staff."

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 


What You'll Learn

  • Differentiate situations in which they may use one or more framing recommendations based on partners' needs and values. 
  • Identify case situations in which they may use a certain framing tool to engage in conversation with other sectors. 
  • Select appropriate framing techniques and critique responses about communicating to other sectors. 
  • Draft ideas for messaging to engage in conversation with other sectors for real-life public health case situations using the framing tools.

Competency Terms

Community Partnership Development
Communication Skills
Systems Thinking

Related Occupations

Public health - multiple occupations will benefit

Related Job Tasks

Build and maintain a strong organizational infrastructure for public health
Communicate effectively to inform and educate people about health, factors that influence it, and how to improve it