An Overview of Public Health Reaching Across Sectors

This is an all levels course offering CPH — Free
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Time to Start

< 3 minutes


0.50 hours


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This is a 30-minute online course. This is the second of three courses about Public Health Reaching Across Sectors (PHRASES).

This online course is an overview of Public Health Reaching Across Sectors or PHRASES, a compilation of communication strategies and tools for public health professionals to use to foster a better understanding of public health and the greater willingness of other sectors to engage in cross-sector partnerships. It will provide an introduction to how productive framing and messaging can improve partnerships and overall health outcomes, and an overview of the tools and strategies PHRASES provides to improve communication to other sectors.

PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program.

What You'll Learn

  • Describe the importance of cross-sector partnerships to improve health outcomes

  • Describe public health for audiences outside of public health

  • Define what framing is and why it matters for communication

  • Identify language barriers for cross-sector understanding

  • Brainstorm ways to bridge gaps in communication between public health professionals and professionals in other sectors

  • Discuss recommendations from the research findings/Map the Gaps from FrameWorks Institutes research to understand other sectors’ needs and perceptions

  • Describe recommendations from the research findings from Hattaway Communications about communicating about public health to general audiences

  • Select communication strategies to combat stereotypes and failures in communication between public health and other sectors

Reviewers say, "This is a well-thought-out training, and I found their research interesting and applicable to my work in public health." 

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017. 

Competency Terms

Community Partnership Development
Community Engagement

Related Occupations

Community Health Worker
Department/Bureau Director
Health Educator
Public health - multiple occupations will benefit

Related Job Tasks

Build and maintain a strong organizational infrastructure for public health
Improve and innovate public health functions through ongoing evaluation, research, and continuous quality improvement
Strengthen, support, and mobilize communities and partnerships to improve health