An Overview of Public Health Reaching Across Sectors
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This online course is an overview of Public Health Reaching Across Sectors or PHRASES, a compilation of communication strategies and tools for public health professionals to use to foster a better understanding of public health and the greater willingness of other sectors to engage in cross-sector partnerships. It will provide an introduction to how productive framing and messaging can improve partnerships and overall health outcomes, and an overview of the tools and strategies PHRASES provides to improve communication to other sectors.
PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program.
This learning opportunity topic is aligned with one or more of the strategic skills.
This learning opportunity addresses training topics identified in PHWINS 2017.
Reviewers say, "Watch out for email confirmation during registration. Will need to 'checkout' in order to complete the training."
What You'll Learn
Describe the importance of cross-sector partnerships to improve health outcomes
Describe public health for audiences outside of public health
Define what framing is and why it matters for communication
Identify language barriers for cross-sector understanding
Brainstorm ways to bridge gaps in communication between public health professionals and professionals in other sectors
Discuss recommendations from the research findings/Map the Gaps from FrameWorks Institutes research to understand other sectors’ needs and perceptions
Describe recommendations from the research findings from Hattaway Communications about communicating about public health to general audiences
Select communication strategies to combat stereotypes and failures in communication between public health and other sectors