Region IV Public Health Training Center

An Overview of Public Health Reaching Across Sectors

This is an all levels course offering CPH — Free
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Time to Start

3-5 minutes


0.75 hours


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This online course is an overview of Public Health Reaching Across Sectors or PHRASES, a compilation of communication strategies and tools for public health professionals to use to foster a better understanding of public health and the greater willingness of other sectors to engage in cross-sector partnerships. It will provide an introduction to how productive framing and messaging can improve partnerships and overall health outcomes, and an overview of the tools and strategies PHRASES provides to improve communication to other sectors.

PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program.

This learning opportunity topic is aligned with one or more of the strategic skills.  

This learning opportunity addresses training topics identified in PHWINS 2017.  

Reviewers say, "Watch out for email confirmation during registration. Will need to 'checkout' in order to complete the training."

What You'll Learn

  • Describe the importance of cross-sector partnerships to improve health outcomes

  • Describe public health for audiences outside of public health

  • Define what framing is and why it matters for communication

  • Identify language barriers for cross-sector understanding

  • Brainstorm ways to bridge gaps in communication between public health professionals and professionals in other sectors

  • Discuss recommendations from the research findings/Map the Gaps from FrameWorks Institutes research to understand other sectors’ needs and perceptions

  • Describe recommendations from the research findings from Hattaway Communications about communicating about public health to general audiences

  • Select communication strategies to combat stereotypes and failures in communication between public health and other sectors

Competency Terms

Policy Development/Program Planning Skills
Communication Skills
Partner Collaboration
Advocacy for Public Health

Related Occupations

Business Support - Accountant/Fiscal
Department/Bureau Director
Deputy Director
Health Officer
Other Business Support Services
Other Management & Leadership
Program Director
Public health - multiple occupations will benefit
Public Health Agency Director

Related Job Tasks

Develop community partnerships
Serve on committees, boards, or task forces
Develop policies and plans that support individual and community health efforts