Global Health Learning Center

Social Marketing for Health

This is an all levels course offering CPH — Free
Date Added to Navigator





Time to Start

3-5 minutes


2.00 hours


Add Bookmark

Don't have an account? Create one to unlock the bookmarking feature and other tools to personalize your learning experience.

Social marketing is a widely used and effective approach to changing behavior largely through promoting the use of healthy products and services.

Social marketing interventions can help achieve many goals: 

  • Improved healthy behavior
  • Increased availability of public health products and services
  • Increased range of available products and services at a variety of prices and variations
  • Reduced burden on the public sector by shifting clients with some ability to pay to the private sector
  • Increased program sustainability
  • Improved targeting of donor funding

This course will help you understand the key principles of social marketing, clarify misunderstandings, outline under which circumstances it is best used, and how social marketing, when employed effectively, can improve health outcomes.

What You'll Learn

  • Define social marketing and its fundamental attributes
  • Describe the social marketing process and how it is applied to program design and implementation
  • Understand the importance of using consumer insights to achieve effective social marketing programs
  • Identify the ways social marketing has been proven to improve health outcomes

Related Occupations

Information Technology Specialist
Other Business Support Services
Other Management & Leadership
Program Director
Public Health Agency Director
Public Health Informatics Specialist
Public Health Manager/Program Manager
Public Health/Preventative Medicine Physician

Related Job Tasks

Inform, educate, and empower people about health concerns
Interact with local or regional media
Plan public health programs
Plan for emergencies
Manage public health programs