New England Public Health Training Center

Marketing Public Health

This is an all levels course offering CPH — Free
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Time to Start

3-5 minutes


1.00 hour


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Whether you are managing a single community program or an entire public health department, understanding the basic principles of branding and marketing can be crucial to your success. Every program and organization has key stakeholders, and the goal of this course is to offer you concrete strategies for communicating with those stakeholders in order to support your broader program and organizational goals.

This learning opportunity topic is aligned with one or more of the strategic skills. This learning opportunity addresses training topics identified in PH WINS 2017. 

What You'll Learn

  • Describe the four pillars of building a strong brand
  • Outline the steps for developing an effective marketing communications plan which includes:
    • Understanding the mission and goals
    • Knowing the audience
    • Identifying the core umbrella messaging
    • Defining messaging by target audience, and
    • Identifying and prioritizing tactics
  • Describe the importance of educating the staff and other stakeholders on desired brand behaviors, and
  • Identify and track success metrics.

Related Occupations

Department/Bureau Director
Deputy Director
Other Management & Leadership
Program Director
Public Health Agency Director
Public Health Informatics Specialist
Public Health Manager/Program Manager
Student - Professional & Scientific